Page 72 - Azerbaijan State University of Economics

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.76, # 2, 2019, pp. 56 -73

According to the results of the research, strengths and weaknesses influence the
economic indicators of construction complex through: outdated systems of management
of construction complex’s subjects – absence of marketing department or relevant
experts studying market of demands, demand trends, competitive environment and
developing mechanism of management of company’s competitiveness. As a result of
the evaluation of competitiveness of construction enterprises in Baku city, it was
established that its level (the level of competitiveness) is low and extremely insufficient
for strategic marketing development.

References

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