Page 77 - Azerbaijan State University of Economics
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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 1, 2020, pp. 65-83
significant problems in large cities and megacities. For this reason, the information
society, in cases where there is no economic motive “public consciousness and its
special type of public opinion, for this purpose, the existence of social institutions
interested in this or that state of public opinion” [Бралиев А.Х. (2008). Влияние
информационного общества на устойчивое развитие // Вестник РУДН, серия
Информатизация образования, 2008, 4, p.19] provides support.
The adaptation of competitive economic activity in society in the digital environment to
the requirements of sustainable development, including its environmental regulations,
requires significant internal potential. This potential can also be expressed in non-
economic resources. Let's say that popularity is an important resource in the information
society. On the other hand, the hypothesis that people will be engaged in the processing
of machinery, management of technological and economic processes, mainly in material
and energy production in the near future, does not give sufficient basis to optimism
about the prospects of sustainable development. As the pace of development increases,
the number of resource types to be restored increases. Economy in cities as an active
area, this trend manifests itself more clearly. In many countries of the world, these
resources include, unfortunately, the air we breathe.
As problems threatening the sustainable development of the digital economy, first of
all, inequality in the distribution of information resources should be noted. The
increase in this inequality prevents a decrease in the level of people's lives in
developed and developing countries. Such a situation, as is known, contradicts the
requirements of sustainable development.
As the flood of information intensifies, the escalation of the problem of the choice of
honest and quality management is one of the serious problems that threaten the
sustainable development of the digital economy. At first glance, we can assume that
this problem is solved by technological means. Indeed, significant steps are being
taken in this direction. At the same time, these steps, along with public relations,
lead to the deterioration of economic relations. In the modern era when problems are
rapidly globalizing, cybercrime threatens the network economy and becomes an
instrument of international terrorism, etc.
Although the potential advantages of Information Society are greater, it is their potential
in terms of serving sustainable development that serves, first of all, the formation of a
single information environment that potentially serves the whole of mankind. In this
process, where the initial contours are visible, unification and simplification of the
requirements for the network structure are likely to occur in the digital economy. This
can greatly expand opportunities to support sustainable development.
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