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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 1, 2020, pp. 65-83



                    significant  problems  in  large  cities  and  megacities.  For  this  reason,  the  information
                    society,  in  cases  where  there  is  no  economic  motive  “public  consciousness  and  its
                    special  type  of  public  opinion,  for  this  purpose,  the  existence  of  social  institutions
                    interested  in  this  or  that  state  of  public  opinion”  [Бралиев  А.Х.  (2008).  Влияние
                    информационного  общества  на  устойчивое  развитие  //  Вестник  РУДН,  серия
                    Информатизация образования, 2008, 4, p.19] provides support.

                    The adaptation of competitive economic activity in society in the digital environment to
                    the requirements of sustainable development, including its environmental regulations,
                    requires  significant  internal  potential.  This  potential  can  also  be  expressed  in  non-
                    economic resources. Let's say that popularity is an important resource in the information
                    society. On the other hand, the hypothesis that people will be engaged in the processing
                    of machinery, management of technological and economic processes, mainly in material
                    and  energy  production in the near  future,  does not give sufficient  basis to  optimism
                    about the prospects of sustainable development. As the pace of development increases,
                    the number of resource types to be restored increases. Economy in cities as an active
                    area,  this  trend  manifests  itself  more  clearly.  In  many  countries  of  the  world,  these
                    resources include, unfortunately, the air we breathe.

                    As problems threatening the sustainable development of the digital economy, first of
                    all,  inequality  in  the  distribution  of  information  resources  should  be  noted.  The
                    increase  in  this  inequality  prevents  a  decrease  in  the  level  of  people's  lives  in
                    developed and developing countries. Such a situation, as is known, contradicts the
                    requirements of sustainable development.

                    As the flood of information intensifies, the escalation of the problem of the choice of
                    honest  and  quality  management  is  one  of  the  serious  problems  that  threaten  the
                    sustainable development of the digital economy. At first glance, we can assume that
                    this problem is solved by technological means. Indeed, significant steps are being
                    taken in this direction. At the same time, these steps, along with public relations,
                    lead to the deterioration of economic relations. In the modern era when problems are
                    rapidly  globalizing,  cybercrime  threatens  the  network  economy  and  becomes  an
                    instrument of international terrorism, etc.

                    Although the potential advantages of Information Society are greater, it is their potential
                    in terms of serving sustainable development that serves, first of all, the formation of a
                    single information environment that potentially serves the whole of mankind. In this
                    process,  where  the  initial  contours  are  visible,  unification  and  simplification  of  the
                    requirements for the network structure are likely to occur in the digital economy. This
                    can greatly expand opportunities to support sustainable development.

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