Page 44 - Azerbaijan State University of Economics

Ondrej Krocil, Richard Pospisil: Halal products system audit and its importance for the Czech
Republic export strategy

There are special demands for the systems of halal products producing, furnishing, wrapping,
labelling, storing and transferring. I will mention only some of them.

Halal food must be prepared, produced or packaged in the way that prevents it from contact with
haram products. If there is an equipment used for halal production that was previously used for
haram production, it must be cleaned according to the hygienic standards to prevent the
contamination. All wrapping material must also be in standard with halal norms. It must be
labelled with the certification body name and symbol and product name. There must be a list of
all ingredients, production date and the country of origin. All staff in contact with halal products
must be lectured and aware of the standards.

The aim of this article is to analyze the halal products certification process with focus on
administrative and audit processes related to the certification and on the Czech halal food
products producers’ potential with regards to the export to Muslim countries and complying with
the Czech Republic export strategy. This is further elaborated on in the article research part.

Halal production has been elaborated on in numerous research papers. A. M. Bohari, CH. W. Hin
a N. Fuad (2013) applied SWOT analysis on the Malaysian halal food industry. E. S. Soesilowati
(2010) dealt with business opportunities on the halal production on the worldwide market. V. N.
Mathew, A. Abdullah a S. N. Ismail (2012) elaborated on the halal products and non-Muslim
consumers. M. Abdul, H. Ismail, H. Hashim a J. Johari (2009) worked on consumer decisions. S.
Shafie a N. Othman (2006) analysed the halal certification from the marketing tool view. I. A.
Latif, Z. Mohamed, J. Sharifuddin, A. M. Abdullah a M. M. Ismail (2014) carried out a
comparative analysis of selected certification centres demands. S. M. Yusof a N. Shutto (2014)
addressed the halal industry development in Japan. M. A. M. Noor a M. R. Moi (2015)
investigated the halal industry potential in Maghreb.

The Czech export and halal certification link is missing in research papers of both foreign and
Czech authors. It is this fact that prompted me to write this paper.

2. Materials and Methods

The paper authors relied on research, observation and SWOT analyses.

SWOT analyse is a technique used for evaluating internal and external factors influencing the
success of a project. Projects weak and strong points are internal factors. Opportunities and risks
that influence the project are external factors. Authors carried out a SWOT analysis and
identified strong and weak points of the Czech agricultural export related to halal production and
possible risks and opportunities linked to the halal production.

Then they observed the activities of the company that produces halal products. Based on this,
they described the standard process of running the agenda and the audit realization.

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