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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.74, # 2, 2017, pp. 43 - 50

Scheme no.1: SWOT analysis of the Czech halal export products

Strong points Weak points
§ Long term tradition of the agrarian industry in the Czech § Majority export of food products with low added value
Republic (mainly cereals)
§ Presence of several large food producers § Cultural differences
§ Current export strategy focus § Low knowledge of languages in small companies
§ Transit location of the Czech Republic § Low awareness of halal certification
§ Openness of the Czech economy
§ Independent monetary policy of the Czech Republic
§ High percentage of small and medium sized companies
(99.84% of all companies) that can adapt to new demands

Opportunities Risks
§ Increasing competitiveness on the Muslim markets § Political and war risks in some Muslim countries
§ Increasing export to Muslim countries § Political risks in the Czech Republic- increasing power of
§ Increasing the total company sales anti-system and populist parties
§ Meeting the Czech Republic export standard
§ New experience for the Czech entrepreneurs

Source: Own research

4. Conclusion
SWOT analysis carried out in this paper shows that producing halal food products is a great
opportunity for Czech producers how to increase their competitiveness and sales in the countries
that are currently priority countries for export in the current Czech Republic export strategy. It is
thanks to the large Muslim population worldwide and the growing demand for products
complying with the Islamic norms.

There are several weak points of the Czech export, but these are not constant and unbeatable.
Strong points of the Czech export offer a potential in this field. Even though there are some risks,
we see halal certification as a suitable product for Czech companies.

References

A. M. Bohari, CH. W. Hin and N. Fuad (2013). The competitiveness of halal food industry in
Malaysia: A SWOT – ICT analysis. The Geografia-Malaysian Journal of Society and Space,
9(1), 1-9.

E. S. Soesilowati (2010). Business opportunities for halal products in the global market: Muslim
consumer behaviour and halal food consumption. Journal of Indonesian Social Sciences and
Humanities, 3, 151-160.

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