Page 18 - Azerbaijan State University of Economics
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Safwan Al Salaimeh, Eman Al Alreyati: Using of New Information Technology in the Creating of
Promotion Products
And the largest and least effort and cost and reach the recipient easily and from this
flow "production of propaganda means".
Which technology has greatly contributed to its evolution over the years the
propaganda programs becomes are different and difference from the past so that the
user can shop electronically at home through the application of certain products on
the Internet and also can promote well to destinations and hotels accompanied by the
most important details, photos and videos, Which documents the credibility of the
propaganda and also the promotion of food and medical products and many of them.
An example of its development in 1960 was the printing of a poster from the Soviet
Union on Middle Eastern wars. Among the exhibits is a medical poster and
publications for the treatment of germs.
This is evidence of the development of advertising means from posters to technology
reaches every home and all members of the family, the importance of publicity and
advertising stems from many definitions:
A group of activities that aim to communicate and communication orally or visually
to a target group of individuals in order to inform them and influence them to purchase
a product or service for a free paid to a specific advertising agency.
And also from its definitions "is the means paid to create a state of psychological
satisfaction in the masses for the purpose of selling or assisting in the sale of a good
or service.
With the spread of the Internet has increased the importance of advertising, especially
over the Internet, there are many options for the consumer to access and get the
product at anytime and anywhere, And reduction of administrative costs, which is
reflected in the form of a decline in the price of the commodity itself, in addition to
the rapid exchange of information and the ability of the consumer to inquire and ask
in detail about the commodity.
It is studies conducted in the United States of America
On the promotion of goods through the Internet contributed 30% of GDP during the
period from 1995 to 1998 as reported by the US Department of Commerce.
One of the objectives of the use of information technology in the production of
advertising means:
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