Page 17 - Azerbaijan State University of Economics

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.75, # 2, 2018, pp. 17-24

Using of New Information Technology in the Creating of Promotion
Products

Safwan Al Salaimeh , Eman Al Alreyati 2
1

1 Prof. Software engineering department, Information Technolofy Faculty, Aqaba
University of Technology, Aqaba, Jordan. [email protected] ,
2 Software department, Information Technology Faculty, Aqaba University of
Technology, Aqaba, Jordan. [email protected] [email protected]

Received 20 August 2018; accepted 23 November 2018; published online 28 December 2018

ABSTRACT

Advertising is the engine of commerce. This term has been known for a long time.
Especially it is relevant in our days, when every day in the world there are millions of
firms and enterprise fight for consumers of their goods. Present a product, make it
more attractive to the consumer, persuade to choose it from thousands of similar –
here is the main function of advertising.

But creating of high quality and effective advertising is connected with a number of
difficulties. Among the major – advertising should influence the reception of the
person surrounding reality, manage his behavior. Anyway, when creating advertising,
it is necessary to process and analyze large volumes of sociological information to
simplify these processes, it is advisable to use new information approaches. In this
paper was solved the Problem controlling the behavior of groups of people and
individual with the management are engaged in such a scientific direction behest,
orientation towards the development of formal mathematical models and method of
managing people’s behavior.

Naturally the result of the program there will be no equivalence of research, conducted
by the team of markets, sociologists, but they will be acceptable, while the cost and
time of research will be in several of orders below.

Keywords: Advertising, Enterprise, Analyze, Method, Mechanism of Controlling.

JEL Classification: M32, O32, O31

1.INTRODUCTION
As is well known, the world has witnessed a major revolution in the field of
technology and has resulted in a high revolution in the flow of information so that the
spread of information is becoming very high.
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