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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 1, 2020, pp. 51-64
The farmers’ activity on the organization of tourists residences in their own residential
areas is to provide the guest houses with the special equipment. This kind of activity, i.e
the organization of the rests of tourists in the rural populations’ own areas, is one of the
entrepreneurial activities is used in different variants and this also allows to increase
revenue of this kind of activity. For this purpose the farmers who plan to get income
from the entrepreneurial activities in the rural areas and those who want to organize this
kind of activity they must absolutely go through state registration.
2. REVİEW OF RELEVANT LİTERATURE
The research shows that in order to develop a professional tourist specialist in the future,
it is necessary to focus on the content of the educational process, to focus it on the
development of professional competence, the development of values and attitudes to
people (Natalya, 2020: p.40-52).
Many tourism industry companies periodically experience difficulties and are uncertain
about the future. In an ever-changing competitive business environment, the need for
forecasting demand is growing, which is the basis for effective planning. Tourism
demand is expressed in terms of the number of tourists arriving from the country of
origin in the country of destination or expenses incurred in the host country. Archer B.
notes that forecasting the demand for tourism is just as important as its outcome and
explains the difficulties in forecasting the demand for tourism and the consequences of
poor forecasting; it suggests different levels of demand (Archer, 1984: 517-518).
Professionals involved in the hospitality industry need to know the national
characteristics of tourists, their habits, tastes, the most acceptable forms of leisure.
The three most basic distinctions are domestic (within country of resident),
outbound, and inbound tourism. But this is rather trivial given that tourists can much
more valuably be classified by their budgets as well as by their purposes for travel
aunt by their psychological propensities (Bull, 1995:295-236).
The result of the production of a tourism company is a tourism product, which is an
abstract consumer product consisting of goods that have both tangible (tourist goods,
facilities, infrastructure) and intangible (services, social environment, climatic
conditions) forms. The combination of all these benefits into one concept of “tourist
product” is due to the fact that the consumer cannot satisfy a variety of recreational
needs only due to one type of tourist goods or services. This is possible only in a
complex and in a specific environment. Therefore, a tourist product should be
considered as a complex of goods, as a single and indivisible whole. If any benefits
are absent in this complex, then the usefulness of the tour product may significantly
decrease (Crooch, 1992:165).
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