Page 51 - Azerbaijan State University of Economics

THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 1, 2020, pp. 51-64

THE ROLE OF RURAL TOURISM IN THE DEVELOPMENT OF
THE RURAL ECONOMY

Vilayat Ismayilov , Aygun Samadova , Sarraf Mirzayev 3
2
1

1 Dr. The Azerbaijan Academy of Labour and Social Relations,
email: ismaylov1953@ mail.ru
2 PhD student, Azerbaijan Cooperative University,
e-mail: aygun.samedova@yahoo.com
3 Senior Lecturer,The Azerbaijan Academy of Labour and Social Relations

Received 28 November 2019; accepted 24 April 2020; published online 10 July 2020

ABSTRACT:
Purpose: The scientific justification of ways to eliminate high unemployment in rural
areas, which is an important reason for the development of the regional economy.
Design/methodology/approach: The research work is based on the methods of quantitative
and comparative analysis and the method of economic-statistical analysis is used in the
calculations. Findings: It is one of the main conditions for granting the small loans to the
rural population along with the involvement of individual investors for the purpose of
developing rural tourism in Azerbaijan. It is important to work out various methods in the
direction of solution of social infrastructure elements, the social problems of the village
including shortcomings in roads. The regular arrangement of city residents’ rest in villages
will give a serious impetus to the development domestic and foreign tourism and as a
result the economic situation of the village improves, rural area with threat of
disintegration are being renovated. Based on the study, we can say that, compared with
2012, the cost of tickets sold to foreigners in 2018 increased by 3,2 times, the total income
of travel agencies and tour operators-1,7 times, and total expenses-1,88 times. The
development of rural tourism results with the revenue of regions citizens, with the
unemployment cancellation and with the opening new jobs. At that time there is a need
for cadres with the provision of special trained specialists. So, by providing highly skilled
staff in the rural tourism not only the development of rural economy but also the whole
state economy is growing. Research limitations/ implications: The study showed that the
expansion of rural tourism in Azerbaijan, which is one of the types of tourism, will give
an impetus to the economic development of the state and will allow it to be included in the
list of profitable destinations. Practical implications: A balanced approach to expanding
rural tourism weakens the urban burden in the tourism sector and increases the purchasing
power of tourists for tourism products. Originality/value: Achieving an increase in the
share of rural tourism in tourism revenues and the development of special tourism
products in accordance with the hospitality, customs and traditions of the countryside.

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