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Bahruz Babayev: Main Directions of the Non-Oil Export Sector in Azerbaijan
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                    The Decree of the President of the Republic of Azerbaijan on the approval of the
                    “State Program for Industry Development in the Republic of Azerbaijan for 2015-
                    2020” was approved in 2014, and the same year was declared the “Year of Industry”
                    in Azerbaijan. The main objectives of the state program are to increase the non-oil
                    export potential, the use of innovations in industrial enterprises, the use of advanced
                    technologies, the promotion and application of investments in the non-oil industry,
                    the  modernization  of  industry  and  the  use  of  infrastructure  (2014).  The  main
                    components of the state program are strengthening the industry’s competitiveness,
                    supporting the activity of industrial enterprises, establishment of industrial zones and
                    clusters,  reinforcing  human  resources  and  scientific  support  and  advancement  of
                    legislation.    The  most  addressed  term  used  in  the  strategic  roadmap  for  the
                    development  of  heavy  industry  and  mechanical  engineering  in  the  Republic  of
                    Azerbaijan is the broad use of the term “support for import substitution”.

                    It  must  be  mentioned  that  two  basic  strategies  for  industrialization  are  used  when
                    considering the structure of world trade. One of them is import substitution activities.
                    The  import  substitution  strategy  means  that  the  goods  imported  to  the  country  are
                    replaced  with  products  of  the  domestic  industry.  Export  promotion  refers  to  the
                    establishment of production for international trade and the strengthening of foreign
                    trade (Yilmazkuday, 2003: 1). Export promotion refers to the fact that industries can
                    compete with foreign competitors. The application of export promotion policies has
                    been very successful in the new industrialized Asian tigers, Hong Kong, South Korea,
                    Taiwan and Singapore. Since 2010, Turkey has used two industrialization strategies in
                    the  industrialization  of  the  national  economy.  Turkey  is  actively  encouraging  the
                    export of industrial goods, along with a policy of meeting the demand for industrial
                    goods at the expense of the local industry. Considering this the application the Turkish
                    industrialization  strategy  in  Azerbaijan  may  produce  successful  outcomes.  It  is
                    important to prepare Azerbaijan’s export products for international competititon.

                    The  Azerbaijani  industry  is  a  sector  that  has  historic  traditions,  both  in  light  and
                    heavy industries. Mechanical engineering, carpet weaving, silk and metallurgy have
                    historically  developed  in  Azerbaijan.  The  problems  associated  with  industrial
                    development include low labour productivity, lack of funding, low marketing and
                    sales, low innovation activity, poor quality of products and lack of strong business
                    models. Furthermore, industrialization can also be defined as the main focus for the
                    non-oil  sector  in  Azerbaijan.  The  development  of  the  light  industry  in  terms  of
                    developing  the  export  potential  of  the  industry  seems  to  be  very  promising  for
                    Azerbaijan, where there are quite a rich tradition and raw materials. Azerbaijan can
                    support  traditional  light  industries  by  establishing  manufacturing  facilities  and

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