Page 76 - Azerbaijan State University of Economics
P. 76

Konstantia Darvidou, Evangelos Siskos: Digital Marketing Tools in the EU Tourism Sector

                    Karagianni, P., Tsourgiannis, L., Zoumpoulidis, V., & Florou, G. (2021). Millennials
                    and digital marketing in tourism: The Greek case. In: G. Karanovic, P. Polychronidou,
                    A.  Karasavvoglou,  &  H.  M.  Ribaric  (ed.),  Tourism  Management  and  Sustainable
                    Development, Springer, 51-62.

                    Kastanidou,  A.  (2019).  Tourism marketing through internet  and social  media, the
                    contribution of smartphones and virtual reality. In: A. Kavoura, E. Kefallonitis, & A.
                    Giovanis (ed.), Strategic Innovative Marketing and Tourism, Springer, 1207-1214.

                    Katsikari, Ch., Hatzithomas, L., Fotiadis, Th., & Folinas, D. (2020). Push and pull travel
                    motivation: Segmentation of the Greek market for social media marketing in tourism.
                    Sustainability, 12(11), 1-18. https://www.mdpi.com/2071-1050/12/11/4770/pdf

                    Kilipiri,  E.,  Papaioannou,  E.,  &  Kotzaivazoglou,  I.  (2023).  Social  media  and
                    influencer marketing for promoting sustainable tourism destinations: The Instagram
                    case. Sustainability, 15(8), 1-18. https://www.mdpi.com/2071-1050/15/8/6374/pdf

                    Kontis, A.-P., Skoultsos, S., & Papayiannis, D. (2019). Tourism marketing channels
                    in  digital  evolution  era:  Online  travel  agencies  in  Greek  tourism  industry.  In:  A.
                    Kavoura, E. Kefallonitis, & A. Giovanis (ed.), Strategic Innovative Marketing and
                    Tourism, Springer 1303-1310.

                    Krabokoukis, Th. (2025). Bridging neuromarketing and data analytics in tourism: An
                    adaptive  digital  marketing  framework  for  hotels  and  destinations.  Tourism  and
                    Hospitality, 6(1), 1-16. https://www.mdpi.com/2673-5768/6/1/12/pdf

                    Lacárcel,  F.  J.  L.  (2022).  Main  uses  of  artificial  intelligence  in  digital  marketing
                    strategies linked to tourism. Journal of Tourism, Sustainability and Well-being, 10(3),
                    216-227. http://www.cieo.pt/journal/J_3_2022/article5.pdf

                    Luque-Martínez, T., Faraoni, N., & Doña-Toledo,L. (2019). Auditing the marketing
                    and  social  media  communication  of  natural  protected  areas.  How  marketing  can
                    contribute  to  the  sustainability  of  tourism.  Sustainability,  11(15),  1-23.
                    https://www.mdpi.com/2071-1050/11/15/4014/pdf

                    Mariani, M. M., Borghi, M., & Laker, B. (2023). Do submission devices influence
                    online  review  ratings  differently  across  different  types  of  platforms?  A  big  data
                    analysis. Technological Forecasting and Social Change, 189(C).
                    https://www.sciencedirect.com/science/article/pii/S0040162522008174

                    Mastorakis, G., Trihas, N., Perakakis, E., & Kopanakis, I. (2013). Adopting network
                    multimedia  systems  in  interactive  digital  television:  A  strategic  method  towards
                    enhancing tourism relationship marketing. In: L. Cantoni, & Zh. (Ph.) Xiang (ed.),
                    Information and Communication Technologies in Tourism, Springer, 127, 472-482,.

                    Maurer, Ch. (2022). Digital marketing in tourism. In: Zh. Xiang, M. Fuchs, U. Gretzel,
                    & W. Höpken (ed.), Handbook of e-Tourism, Springer, 1311-1333.






                                                           76
   71   72   73   74   75   76   77   78   79   80   81