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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.72,  # 1, 2015, pp. 27-39



                    access and consume these high quality animal products, vegetables and fruits (Loring

                    & Gerlach, 2009). Examples include Moringa oleifera leaf meal consumed in different


                    forms and noted for the high presence of essential n − 3 fatty acids ( Melesse et al.,

                    2013, Qwele et al., 2013 and Nkukwana et al., 2014). However, some of these foods


                    often  act  as  functional  foods  as  they  have  health-enhancing  physiologically  active

                    components (Pang, Xie, Chen, & Hu, 2012). Price distortions on some of these food

                    items are a limitation at times for low income food ‗insecure‘ individuals. Therefore,


                    there is need for subsidise fish and fish oils food items in order to meet dietary fatty

                    acids in food insecure communities in order to improve health, wellbeing and meet


                    food and nutrition security.

                    4. Innovative technologies in improving fatty acid profiles of common foodstuffs


                    It has long been established that the public choose products based on taste (Goldberg

                    & Hellwig, 1997), healthfulness (Borra & Bouchoux, 2009), and price (Niederdeppe


                    & Frosch, 2009). However, with the growing conscience and the knowledge of health

                    risks associated with certain foods in the diet, there has been a  growing pattern of


                    consumers demanding tailor made foods designed for different individuals (Fresco,

                    2009). Many novel methods have been formulated to improve nutrient composition of

                    human foods to promote wellbeing. Functional foods have become attractive and aim


                    at  solving  deficiencies  and  other  nutritional  related  problems  facing  the  world's

                    population. The high fat, SFA and iTFA in animal products continue to be a threat to


                    human health affecting blood lipid concentration, insulin sensitivity and endothelium

                    function  (Monge-Rojas  et  al.,  2013).  Naturally  occurring trans-fatty  acids  benefits



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