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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.72, # 1, 2015, pp. 27-39
access and consume these high quality animal products, vegetables and fruits (Loring
& Gerlach, 2009). Examples include Moringa oleifera leaf meal consumed in different
forms and noted for the high presence of essential n − 3 fatty acids ( Melesse et al.,
2013, Qwele et al., 2013 and Nkukwana et al., 2014). However, some of these foods
often act as functional foods as they have health-enhancing physiologically active
components (Pang, Xie, Chen, & Hu, 2012). Price distortions on some of these food
items are a limitation at times for low income food ‗insecure‘ individuals. Therefore,
there is need for subsidise fish and fish oils food items in order to meet dietary fatty
acids in food insecure communities in order to improve health, wellbeing and meet
food and nutrition security.
4. Innovative technologies in improving fatty acid profiles of common foodstuffs
It has long been established that the public choose products based on taste (Goldberg
& Hellwig, 1997), healthfulness (Borra & Bouchoux, 2009), and price (Niederdeppe
& Frosch, 2009). However, with the growing conscience and the knowledge of health
risks associated with certain foods in the diet, there has been a growing pattern of
consumers demanding tailor made foods designed for different individuals (Fresco,
2009). Many novel methods have been formulated to improve nutrient composition of
human foods to promote wellbeing. Functional foods have become attractive and aim
at solving deficiencies and other nutritional related problems facing the world's
population. The high fat, SFA and iTFA in animal products continue to be a threat to
human health affecting blood lipid concentration, insulin sensitivity and endothelium
function (Monge-Rojas et al., 2013). Naturally occurring trans-fatty acids benefits
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