Page 64 - Azerbaijan State University of Economics

Ghram Ali Mohammad Abdelaziz: Implementıng Admınıstratıve Decısıons by Settıng up a Prıorıty System for
Human Interests

controlled and self-governing process. As K. Helvetius noted, the need becomes the
basis of people's activity and happiness [ Kafidov V. V. 2016].
Considering that the essence of needs is interpreted in different ways in the
philosophical literature, the question arises of how management is combined with
the problem of meeting human needs? So, from the point of view of I. Freud, a kind
of stimulator of the vital needs of a person is the energy of unconscious
psychological attraction, which acts as a source of both creative and destructive
forces [Kafidov V. V. 2016; Imanov G. J., Aliyev A. Z., 2019].

Unlike I. Freud, E. Fromm laid the basis of needs on the interaction of biological
and social factors that give rise to the need in a person to overcome loneliness, the
limitations of his own existence, to achieve self-affirmation in society. According to
Marxists, the basis for the emergence of needs lies in the material, economic
condition of a person and society, social-class antagonism, exploitation of a person
by a person who acts as the basis for both needs and interests themselves, and ways
to satisfy them [Kafidov V. V. 2016].

According to A. Maslow, the structure of needs and interests has a pyramidal
character - from physiological, existential, social needs to the needs of prestige and
spiritual. Based on this, I believe that the question of what to put in the basis of
management activities, focusing on the needs of the individual, does not have an
unambiguous answer, but there are several rational points that are, of course,
important in determining the motives of modern management activities. First of all,
it must be borne in mind that needs and interests are realized through the volitional
qualities of the individual and can be considered as:

- the desire of a person to ensure certain natural and social factors to create
conditions for normal life;

- contradictions between the actual state of the subject and the one to which he
aspires [Zarina Aliyeva 2019].

Secondly, needs and interests are constantly changing and developing in a certain
potential relationship with one or another object, that is, they are reactive and
dynamic in nature and are always associated with the will, the desire of a person for
power as:

- physiologically;
- materially;

- in relation to the psychological;

- spiritually and culturally.

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