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THE                      JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.82, # 1, 2025, pp. 19-35

                    Practical  application of  the Beneish  and Roxas  models  simultaneously to  identify
                    signs of financial statement falsification among 50 marketing Ukrainian companies
                    for  the  period  2023-2024  revealed  four  distinct  patterns  of  concordance  and
                    divergence in the assessment results. The comparison of actual and threshold M-Score
                    values across both models enabled a more accurate confirmation of the reliability of
                    financial  statements  for  3  companies  (6% of the sample),  and identified potential
                    manipulations in 30 companies (60%). These findings indicate a high level of risk
                    related to financial statement manipulation within the marketing sector. Discrepancies
                    between  the  models  were  found  in  17  companies;  in  particular,  in  14  cases
                    manipulation was detected exclusively by the Beneish model, while in 3 cases only
                    the Roxas model indicated the presence of potential manipulations.
                    Based on the conducted research, the following recommendations can be formulated
                    for different groups of stakeholders. Audit entities should conduct an in-depth audit
                    of marketing companies with extreme Beneish M-Score values or a high probability
                    of manipulation, determined based on the Roxas M-Score. Since 60% of the studied
                    sample  have  a  high  level  of  risk,  it  is  necessary  to  improve  audit  procedures  by
                    detailed verification of contracts with customers for payment terms, analysis of the
                    correlation between revenue and cash flows, and assessment of the reasonableness of
                    marketing  expenses.  Capital  borrowers  are  recommended  to  generally  avoid
                    interaction  with  marketing  companies  that  have  a  high  risk  of  manipulation,
                    confirmed  simultaneously  by  the  Beneish  M-Score  and  the  Roxas  M-Score.
                    Management  of  marketing  companies  with  a  high  level  of  potential  financial
                    statement  manipulation  should  regularly  monitor  indicators  that  indicate
                    manipulation.  In particular, avoid  unjustified payment delays, reduce the share of
                    accruals in profit, and control a high level (more than 5% of the value of assets) of
                    cash flows from transactions.

                    REFERENCES
                    Achakzai, M. A. K., & Peng, J. (2023), “Detecting financial statement fraud using
                    dynamic ensemble machine learning”, International Review of Financial Analysis,
                    89, 102827.

                    Alkaraan, F., Albahloul, M., Abdoush, T., Elmarzouky, M., & Gulko, N. (2024), “Big
                    Four  ‘rhetorical’  strategies:  Carillion’s  collapse”, Journal  of  Accounting  and
                    Management Information Systems, 23(2).

                    Aqilah, N., Mohammed, N. F., & Kamaluddin, A. (2021), “Application of Beneish
                    M-Score  model  in  detecting  probable  earnings  manipulation  in  Malaysian  public
                    listed companies”, IJBE (Integrated Journal of Business and Economics), 5(1), 86.
                    Beneish, M. D. (1999), “The detection of earnings manipulation”, Financial Analysts
                    Journal, 55(5), 24-36.


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