Page 78 - Azerbaijan State University of Economics
P. 78
THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.75, # 2, 2018, pp. 64-78
Priester, J., and D. Nayakankuppam. 2004. “The A2SC2 Model: The Influence of
Attitudes and Attitude Strength on Consideration and Choice.” Journal of Consumer
Research 30 (March): 574– 588.
Pohlman, A., & Mudd, S. (1973). Market image as a function of group and product
type: A quantitative approach. Journal of Applied Psychology, 57(2), 167-71.
http://dx.doi.org/10.1037/h0037043
Raj, M. P. M. & Roy, S. (2015). Impact of Brand Image on Consumer Decision-
making: A Study on High-technology Products. Global Business Review
Reichheld F. (2003), “The One Number You Need to Grow”, Harvard Business
Review, December, pp. 2-11.
See-to, E. W. K. & Ho, K. K. W. (2013). Value co-creation and purchase intention in
social network sites: The role of electronic Word-of-Mouth and trust – A theoretical
analysis. Elsevier
Senecal, S. & Nantel, J. (2004). The influence of online product recommendations on
consumers’ online choices. Journal of Retailing
Schivinski, B. & Dabrowski, D. (2016). The effect of social media communication on
consumer perceptions of brands. Journal of Marketing Communications
Schultz D. E. & Block, M. P. (2012). Rethinking Brand Loyalty in an Age of
Interactivity. The IUP Journal of Brand Management
Swartz, T. A. (1983). Brand symbols and message differentiation. Journal of
Advertising Research, 23(5), 59-64.
Turner, M. L. (2017) Social Media’s Influence on College Choice. Journal of College
Admission
Wymer, W. & Casidy, R. (2015). The influence of university brand strength on student
satisfaction, loyalty, and word of-mouth. Paper presented at the 75th Annual Meeting
of the Academy of Management, Vancouver, Aug 7-11.
78

