Page 22 - Azerbaijan State University of Economics
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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 2, 2020, pp. 4-39




                    owners  without  practical  agility)  either.  The  most  important  implications:  The
                    results of this study indicate that the features that distinguish international business
                    are also related to the marketing agility, speed and critical accuracy of increasing
                    levels of export propensity and expansion in the export market resulting from the
                    response  of  the  opportunity.  Entrepreneurial  entrepreneurs  were  found  to  amplify
                    them by the accuracy of internal  adaptation  capabilities with  lightness Movement
                    Practicality  This  study  contributes  by  exploring  further  the  influence  of  different
                    sources  of agility  It  focuses on the internationalization of entrepreneurial  projects
                    and  demonstrates  the  link  between  entrepreneurs  exposed  to  export  market
                    expansion,  international  marketing  and  agility.  Denning,  2017  conducted  a  study
                    entitled: - “Strategic Agility: using Agile teams to explore opportunities for market-
                    creating innovation.”
                    This study aims to analyze and understand how strategic agility teams can use strategic
                    management tools and processes to discover emerging market innovations such as design,
                    methodology, and approach. Strategic management to produce continuous innovation and
                    market creation, and the results are that strategic concepts can be adopted for a strategy
                    such as Kim & Mauborgne's blue ocean, Job to be done by Clayton Christensen and Kart
                    Carlson's book (Play SRI) - and the need for an approach that shows the benefits and costs
                    of competition from During agility teams that seek innovations that create value for new
                    customers, the most important practical implications are: Defining a clearly defined job
                    leads  to  the  initiation  of  an  innovative  scheme  that  does  not  resemble  the  traditional
                    marketing concept of "needs" due to the high degree of privacy required to accurately
                    define  the  problem  that  the  potential  solution  will  address  and  using  management
                    concepts Strategy, Agility teams can redefine how needs are met and also in this business
                    Value for customers is discovered from offering something or doing something that the
                    company  or  industry  is  not  currently  offering.  And  Vagnoni  &  Khoddami  (2016)
                    conducted a study entitled: “Designing competitivity activity model through the strategic
                    agility approach in a turbulent environment”.

                    This study aims to present and test a model that shows how strategic agility based on
                    dynamism and capabilities such as information technology (IT) competencies can create
                    a competitive ability for the organization, and the study community is represented by
                    information technology companies in Italy and where this study was designed based on
                    a quantitative  approach  and was  collected.   The data was distributed through closed
                    questionnaires that were distributed to a sample of 233 companies, and the response rate
                    was 26 per cent, equivalent to 60 questionnaires collected.  The data were analyzed on
                    the  basis  of  the  dynamics  of  preparation  and  through  the  application  of  SPSS-
                    AMOS.  A  path  analysis  was  performed  to  conduct  the  first  evaluation  of  the
                    theoretical model. The most important findings of this study are that the dimensions

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