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THE JOURNAL OF ECONOMIC SCIENCES: THEORY AND PRACTICE, V.77, # 2, 2020, pp. 4-39
owners without practical agility) either. The most important implications: The
results of this study indicate that the features that distinguish international business
are also related to the marketing agility, speed and critical accuracy of increasing
levels of export propensity and expansion in the export market resulting from the
response of the opportunity. Entrepreneurial entrepreneurs were found to amplify
them by the accuracy of internal adaptation capabilities with lightness Movement
Practicality This study contributes by exploring further the influence of different
sources of agility It focuses on the internationalization of entrepreneurial projects
and demonstrates the link between entrepreneurs exposed to export market
expansion, international marketing and agility. Denning, 2017 conducted a study
entitled: - “Strategic Agility: using Agile teams to explore opportunities for market-
creating innovation.”
This study aims to analyze and understand how strategic agility teams can use strategic
management tools and processes to discover emerging market innovations such as design,
methodology, and approach. Strategic management to produce continuous innovation and
market creation, and the results are that strategic concepts can be adopted for a strategy
such as Kim & Mauborgne's blue ocean, Job to be done by Clayton Christensen and Kart
Carlson's book (Play SRI) - and the need for an approach that shows the benefits and costs
of competition from During agility teams that seek innovations that create value for new
customers, the most important practical implications are: Defining a clearly defined job
leads to the initiation of an innovative scheme that does not resemble the traditional
marketing concept of "needs" due to the high degree of privacy required to accurately
define the problem that the potential solution will address and using management
concepts Strategy, Agility teams can redefine how needs are met and also in this business
Value for customers is discovered from offering something or doing something that the
company or industry is not currently offering. And Vagnoni & Khoddami (2016)
conducted a study entitled: “Designing competitivity activity model through the strategic
agility approach in a turbulent environment”.
This study aims to present and test a model that shows how strategic agility based on
dynamism and capabilities such as information technology (IT) competencies can create
a competitive ability for the organization, and the study community is represented by
information technology companies in Italy and where this study was designed based on
a quantitative approach and was collected. The data was distributed through closed
questionnaires that were distributed to a sample of 233 companies, and the response rate
was 26 per cent, equivalent to 60 questionnaires collected. The data were analyzed on
the basis of the dynamics of preparation and through the application of SPSS-
AMOS. A path analysis was performed to conduct the first evaluation of the
theoretical model. The most important findings of this study are that the dimensions
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